What actually separates them
Every service below will draw your blood and show you numbers. What happens after the draw is where they split — thirteen dimensions, at a glance.
| What matters |  Rocket Fuel |  Superpower |  Function Health |  Mito Health |  InsideTracker |  Ultrahuman |
|---|---|---|---|---|---|---|
| A physician reads every report | Reads it, writes the plan | AI-first; clinicians behind the scenes | Async written summary only | Clinician (often NP) reviews AI report | Algorithm only | AI-generated summary |
| 1:1 doctor consults included | Part of the membership | Messaging thread instead | No consults, no doctor relationship | $39–$99 (≈₹3.4–8.7k) per 30 min | Not offered at any price | “Ask your own doctor” |
| Plan recalibrates between tests | Every 28-day cycle | AI-chat tweaks; core plan waits for retest | Protocols (beta) adapt via app data; blood anchor is 2 draws/yr | Refreshes only when you add data | Re-ranks; often called generic | Shifts with wearable data |
| Someone manages the plan for you | Physician-managed protocol | Self-serve action plan | Protocols are app-generated; no clinician manages them | Self-serve + AI chat | Self-serve recommendations | No care team |
| Retesting included in the price | Not included — available as an add-on your physician recommends | ~$179 (≈₹15.8k) per retest | 2 draws/year | Each panel billed | $340 (≈₹30k) per test | 2/year on US plan; per-test in India |
| 100+ biomarkers | 100+ mapped | 100+ reported (90+ in NY/NJ) | 100+ initial, ~60 on retest | 107–178 by panel | Up to ~48–54 | 60+ base; 100+ premium tiers |
| Daily actionables & adherence tracking | Built into every cycle | Plan exists; follow-through is on you | Protocols (beta) set daily targets; self-serve | Report + reminders | Action list, no adherence loop | App nudges via sensors |
| Human care team you can reach | Care team in the app | 24/7 AI + human messaging | Doctors call only for urgent values | Clinician-reviewed messaging | Support, not care | “Can't reach a human” complaints |
| At-home sample collection | Doorstep in Bangalore | Major metros; else Quest visits | Quest lab visits | Lab visits + draw fees | Mobile draw +$119 (≈₹10.5k) | 60+ Indian cities via Tata 1mg |
| Wearable integration | Apple Health, Oura & Google Health Connect — feeding your physician's picture | Apple Health, Oura, Whoop | Oura, Fitbit, Apple Health | Not advertised | Apple, Garmin, Fitbit, Oura | Ring + CGM, natively |
| One all-in price, no upsell engine | Consults & protocol included; retests are transparent add-ons | Supplement marketplace + add-ons | Add-on tests, scans, surcharges | Membership + panels + consults stack | Tests, DNA, InnerAge all extra | Full value needs the hardware |
| Available in India | Built here | US only (40 states) | US only (48 states) | Upload-your-own-labs only | US & Canada only | Yes — India-wide |
| Headline price | One annual ₹ membership, all-inclusive — price at sign-up | $199/yr (≈₹17.5k) + ~$179 (≈₹15.8k) per retest | $365/yr (≈₹32k) + add-ons | $99/yr (≈₹8.7k) + $198–$324 (≈₹17–28.5k) per panel | $149/yr (≈₹13k) + $340 (≈₹30k) per test | ₹999+ per panel; $499/yr (≈₹44k) US plan |
Compare Alternatives
Every comparison in depth — pricing, biomarkers, clinician involvement, cadence, and who each service is genuinely right for.
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Rocket Fuel vs Superpower
A US health membership: one annual 100+ biomarker draw, an AI-built action plan, and a 24/7 messaging care team.
Read the full comparison →
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Rocket Fuel vs Function Health
The biggest US lab-testing membership (500k+ members, co-founded with Dr. Mark Hyman): 100+ biomarkers twice a year with an excellent dashboard.
Read the full comparison →
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Rocket Fuel vs Mito Health
A YC-backed, AI-first longevity testing startup (Singapore-born, now US-focused): big panels at near-cost prices with clinician-reviewed AI reports.
Read the full comparison →
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Rocket Fuel vs InsideTracker
The veteran (since 2009) biomarker platform for athletes and optimisers: blood + DNA + wearables feeding an algorithmic recommendations engine.
Read the full comparison →
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Rocket Fuel vs Ultrahuman
The Bangalore wearables company (Ring AIR, M1 CGM) whose Blood Vision panels correlate blood markers with sensor data via UltraTrace.
Read the full comparison →
How to choose a blood-testing membership
01Who actually reads your results
Most testing memberships run on algorithms: an AI writes your summary and a physician you never meet signs the lab order. At Rocket Fuel, a physician reads every report, writes your plan, and sees you in included consults. When a marker trends the wrong way, you talk to a doctor — not a chat window.
02Does the plan adapt, or go stale?
A report built on one annual blood draw is out of date by month two. Rocket Fuel runs on 28-day cycles: your protocol recalibrates every cycle based on your adherence, your retests, and how your body actually responded. It's a living plan, not a PDF.
03What's included vs what's an upsell
Many memberships monetise the follow-up: retests, consults, and supplements all cost extra. Rocket Fuel's membership includes the baseline testing, the physician time, and the daily follow-through; retests are transparent add-ons your physician recommends — the price you see is the care you get.
04Does it exist where you live?
Superpower, Function Health, Mito Health, and InsideTracker don't operate in India. Rocket Fuel was built here — at-home sample collection in Bangalore, plans built for Indian food, routines, and labs.
The Rocket Fuel difference
A physician on your plan. A plan that never goes stale.
Blood testing is step one. Rocket Fuel adds the part that changes outcomes: a clinician-built protocol that recalibrates every 28 days, with consults and daily follow-through built in.